Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the...
Is advertising ready for AI leaders?
AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs...
Will Olympic glory translate to more brand investment for women's sport?
A women-dominated Olympics is fuelling optimism in increased brand endorsements for women's sport. C...
Will the rise of AI search challenge Google's dominance?
From SearchGPT to Perplexity, new AI-driven search engines are gaining ground and have the potential...
One year of Threads: Where does X's challenger stand among rivals?
Campaign explores how Threads has fared since its record-breaking launch including advantages for us...
Paralympics: Opportunities and lessons for brands
The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign expl...
Mars to acquire Pringles maker Kellanova in one of largest buyouts in packaged goods history
Acquiring its snack rival for $36bn will mark the largest deal of 2024, giving Mars ownership of glo...
Is this the beginning of the end for Google's search dominance?
"I don't think Google can expect to keep the status quo," warns Brian Benway of Mintel, as a landmar...
No longer 'Just Doing It': Can Nike recapture its magic?
Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent i...
'Read this ad with your nose': The state of scent marketing
Scent is increasingly being used by brands as a way to experiment with multi-sensorial concepts. Cam...