Articles: 75 Results Search help Filter results »
Order By: Relevance | Date
Ameera Lee of Team Australia at the Paris 2024 Summer Paralympic Games

Beyond the Paralympics: The business case for disability representation

A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the...

Polish drinks company Dictador's AI robot CEO Mika

Is advertising ready for AI leaders?

AI has climbed the corporate ladder in record time, with some companies already replacing their CEOs...

Simone Biles and Jordan Chiles bow to Rebeca Andrade on the podium at the Paris 2024 Olympic Games

Will Olympic glory translate to more brand investment for women's sport?

A women-dominated Olympics is fuelling optimism in increased brand endorsements for women's sport. C...

The ChatGPT app icon is being displayed on a smartphone among other AI-powered applications

Will the rise of AI search challenge Google's dominance?

From SearchGPT to Perplexity, new AI-driven search engines are gaining ground and have the potential...

The Meta Facebook Instagram Threads web application is seen in this illustration photo

One year of Threads: Where does X's challenger stand among rivals?

Campaign explores how Threads has fared since its record-breaking launch including advantages for us...

Team USA 2024 Paralympics track and field athletes

Paralympics: Opportunities and lessons for brands

The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign expl...

Stubby red Pringles carton

Mars to acquire Pringles maker Kellanova in one of largest buyouts in packaged goods history

Acquiring its snack rival for $36bn will mark the largest deal of 2024, giving Mars ownership of glo...

Cracked smartphone displaying Google search page

Is this the beginning of the end for Google's search dominance?

"I don't think Google can expect to keep the status quo," warns Brian Benway of Mintel, as a landmar...

Nike storefront

No longer 'Just Doing It': Can Nike recapture its magic?

Nike faces a perfect storm of challenges as sales slow and rivals innovate. Can the giant reinvent i...

Solid red smells like McDonald's billboard

'Read this ad with your nose': The state of scent marketing

Scent is increasingly being used by brands as a way to experiment with multi-sensorial concepts. Cam...

Filter results

Author

Publication