DIRECT: Briefs
FIFA, the global football body, has appointed UK-based Promotional Partners Worldwide as its licens...
NEW MEDIA: Fitzpatrick hired for Electronics Boutique’s team
High street games retailer Electronics Boutique, which also owns the Game chain, has appointed Bria...
DIRECTWATCH: Toshiba seeks laptop loyalty
Toshiba is launching inmotion, a relationship marketing club for laptop owners, to fight off compet...
NEW MEDIA: Sega Dreamcast portal is to offer gaming updates
Sega is launching a personalised screensaver application on the portal for its Dreamcast console, w...
DIRECTWATCH: Sage picks Rapier in pounds 5m push
Sage, the business software provider which has seen its share price soar on the back of the e-comme...
DIRECT: Briefs
First Leisure Nightclubs & Bars has appointed Hamilton Wright as its direct marketing agency. The c...
Sony loses legal battle on ’virtual PlayStation’
Sony has failed in its bid to stop a US software company from producing CDs that convert home compu...
AA hands EHS pounds 8m financial DM task
Centrica, owner of the AA, British Gas and Goldfish brands, has awarded direct marketing agency Eva...
DIRECT: Microsoft plans series of IT advice initiatives
Microsoft is targeting senior business people with a major new integrated campaign that positions t...
Tiny gives pounds 34m integrated media account to Carat
Tiny Computers has awarded its pounds 34m UK media buying account to Carat, following a three-way p...
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