Twitter partners with O2 as it opens up ads to SMEs
Twitter has opened up its self-service ad platform to small to medium-sized enterprises (SMEs), and ...
Ofcom to probe Sky's refusal to carry BT Sport ads
BSkyB has refused to carry advertising for BT Sport channels on its Sky Sports portfolio, prompting ...
Vodafone ends McLaren F1 sponsorship in favour of owned marketing platform
Vodafone is to end its sponsorship of the McLaren Formula 1 team at the end of this season and devel...
James Murdoch re-elected to BSkyB board
James Murdoch, deputy chief operating officer of News Corporation, has been reappointed as a non-exe...
BT trademarks potential names for sports channels
BT is considering a number of brands for its new sports channels, including BT Sport1 and 2, BT Spor...
BrandMAX 2012: 'Don't be Pizza Express', says Sky data specialist
Brands should use the data they collect from customers to improve their experiences, according to Sk...
Vodafone launches new Eurostar screens
Vodafone UK, the telecoms provider, has become the first advertiser on JCDecaux Airport's new digita...
Sky restructures marketing teams
BSkyB has made a number of changes to its sales and marketing group and confirmed the appointment of...
Plusnet to sponsor Celebrity Big Brother
Plusnet, the BT-owned telecoms provider, has signed a six-figure deal to sponsor next year's 'Celebr...
Virgin Media to sponsor 'Britain's Got Talent'
Virgin Media has signed a multimillion pound deal to be the headline commercial partner of 'Britain'...
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