P&G looks to cut NPD turnaround to just 18 months
Procter & Gamble has pledged to slash the time it takes to get new products to market from its curr...
ANALYSIS: Why Unilever B-brands must be cast aside - Shelf space is being squeezed and Unilever intends to concentrate funds on a choice few brands. But how will it decide which of them must go? asks Lisa Campbell
Unilever is clearing its cupboards of unwanted clutter, sweeping aside niche, marginal or non-strat...
Unilever draws up hit list of B-brands
Unilever has drawn up a hit-list of B-brands which it plans either to sell or decrease investment i...
Lever Bros says simplify lines to kickstart sector
Lever Brothers, the UK’s largest manufacturer of household products, is calling on manufactur...
Daewoo, Viagra and Teletubbies make 2000 list
Daewoo’s sales strategy, Teletubbies, Viagra, and a wind-up lantern designed along the lines ...
Elida boosts adspend to counter P&G launch
Unilever’s Elida Faberge is upping its advertising spend on deodorant brands by 50% to fight ...
P&G set to battle Unilever in UK with new deodorant
Procter & Gamble is launching its first major deodorant product in the UK to challenge Unilever&rsq...
Sanatogen ad switch
Pharmaceutical firm Roche Products has pulled its pounds 4m ad account for Sanatogen vitamins out o...
ITC clears McDonald’s campaign
McDonald’s was this week cleared by the Independent Television Commission of running misleadi...
Givenchy set for male fragrance
Perfume maker Givenchy is planning a high-profile media campaign to back the launch of its first ma...