Bayer claims industry first with interactive smart-speaker ads
People listening to Global radio stations can order Berocca tablets by talking to their Amazon devic...
L'Oreal Paris responds to pandemic with first digital make-up line
The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try ...
Oliver taps Chloe McCloskey as Unilever's in-house agency content chief
Former AKQA account director will play lead role in delivering U-Studio's content output....
Unilever encouraged by blockchain ad-buying pilot
FMCG giant wants to develop blockchain as solution for wider digital supply chain....
Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model
Company told investors operating margin would be squeezed until 2021....
How AI helped Unilever discover 'breakfast for dessert'
The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unile...
GSK and Pfizer to merge consumer healthcare brands
GSK would have more than two-thirds of equity in new company....
Paul Polman to retire as Unilever CEO
Polman will remain for the first half of next year to help successor Alan Jope with transition....
GSK reviews £1.3bn global media
Pharma giant GlaxoSmithKline has reportedly launched a review of its £1.3bn global media agency arra...
Walgreens confirms WPP win
Holding company will create a dedicated agency, "Team WPA," for the $600M client....
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