L'Oreal directs viewers to Cheryl Cole TV ads with press teasers
LONDON - L'Oreal is driving consumers directly to its TV ads by promoting in newspapers the time the...
Asda 'empowers' consumers through product consultation
LONDON - Asda is attempting to 'empower' its customers and help drive brand loyalty by letting them ...
Procter & Gamble rolls out savvy mums site
LONDON - Procter & Gamble has brought its key household and beauty FMCG brands under an umbrella com...
eBay hands European digital ad brief to Essence
LONDON - eBay has appointed digital agency Essence to its European digital ad account following a co...
Alice Cooper asks viewers to trade in their old TVs, not throw them out in Sony Bravia ad
LONDON - Sony UK has drafted in rock star Alice Cooper for an ad campaign encouraging consumers to t...
Yahoo! to launch FMCG ad tool with Nectar card data
LONDON - Yahoo! is aiming to make online advertising more relevant to FMCG brands by using data from...
Asda plans social networking site
LONDON - Asda is to launch a social networking site, which will allow shoppers to connect with the g...
Hoover launches dirty ad campaign
LONDON - Hoover has launched its first UK digital marketing campaign promoting its new washing machi...
Claims Direct rebranded with TV and online marketing
LONDON - Personal injury service Claims Direct has rebranded today with a new logo and will be launc...
Sony launches cross-division Blu-ray marketing strategy
LONDON - Sony is gearing up for a new marketing strategy pulling together Sony UK, the consumer elec...