Editor's Comment: Sky's the limit
You've taken the day off work, waited in all morning and watched all the Jeremy Kyle you can take. T...
Nudge nudge, think think
Marketers have a wide choice of bandwagons to jump on, but the one with 'behavioural economics' pain...
Editor's comment: Microsoft's controlling interest
Microsoft is waging war for control of your living room. This week the company fired the latest voll...
Editor's Comment: Get top marketers on board
Marketers have long suffered a lack of representation in the boardroom, with all too many listed com...
Editor's Comment: Can Barry Scott sell condoms?
Barry Scott could sell anything. Just by cleaning the odd penny and screeching 'Bang and the dirt is...
Editor's comment: Bold brands set creativity free
Marketers need to be a lot bolder if they want to create truly distinctive brands....
Editor's comment: The powers behind the brands
Those of you lucky enough to have made it into Marketing's Power 100 this year have particular cause...
P&G's top digital marketer departs
LONDON - P&G UK's associate director of new marketing models and e-commerce Emma Jenkins is leaving ...
Helen Edwards joins Marketing
LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining Marke...
Unilever to extend crowdsourcing to other brands
LONDON - Unilever is looking to extend the crowdsourcing initiative being trailed with Peperami to o...