Retail media adspend predicted to hit over $150bn in 2024
On track to outpace 2023's 13% growth, retail media is enjoying significant investment from advertis...
Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves
Meanwhile, Ikea dominates creative....
Brandtech Group integrates Acorn-i to form Jellyfish Commerce
Acorn-i will also continue to operate under its existing brand ID....
Etsy's Christmas ad takes inspiration from Mission: Impossible
Films have been directed by Steve Rogers....
Global new-biz spotlight: Media outlook worsens with fewer major moves
Meanwhile, North America creative activity soars....
Amazon reviews global media account
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 20...
Wayfair challenges the 'Age of Greige' in first ad by BBH
BBH won the account in 2022....
Criteo partners with ASOS to improve targeted advertising
The commerce media company will become ASOS' exclusive advertising partner....
Amazon's Olivia Wilde-directed spot stars woman with unwanted 'tache'
The work has been created by Wieden & Kennedy London and directed by Olivia Wilde....
Amazon enlists Taika Waititi to direct Christmas ad
'Joy is made' has been created by Lucky Generals....
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