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retail media boom

Retail media adspend predicted to hit over $150bn in 2024

On track to outpace 2023's 13% growth, retail media is enjoying significant investment from advertis...

Ferrero: Publicis Groupe walks away with home market

Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves

Meanwhile, Ikea dominates creative....

Jellyfish: Nick Emery, Claire Leon and Ross Caveille

Brandtech Group integrates Acorn-i to form Jellyfish Commerce

Acorn-i will also continue to operate under its existing brand ID....

Still from Etsy ad

Etsy's Christmas ad takes inspiration from Mission: Impossible

Films have been directed by Steve Rogers....

Carlsberg: Dentsu wins global remit

Global new-biz spotlight: Media outlook worsens with fewer major moves

Meanwhile, North America creative activity soars....

Amazon: Wieden & Kennedy London created recent ads for Amazon Prime

Amazon reviews global media account

The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 20...

A couple sitting on a grey sofa posing as if in a catalogue

Wayfair challenges the 'Age of Greige' in first ad by BBH

BBH won the account in 2022....

ASOS' official logo

Criteo partners with ASOS to improve targeted advertising

The commerce media company will become ASOS' exclusive advertising partner....

A woman with unwanted facial hair looks into a mirror

Amazon's Olivia Wilde-directed spot stars woman with unwanted 'tache'

The work has been created by Wieden & Kennedy London and directed by Olivia Wilde....

Still from Amazon ad

Amazon enlists Taika Waititi to direct Christmas ad

'Joy is made' has been created by Lucky Generals....