Mark Kleinman on marketing and the City: Cadbury's perfect recipe
Strong brands allied to global reach has made the company a tempting prospect for potential buyers....
Mark Kleinman on marketing and the City: Can Ocado deliver more?
Al Gore joins a list of high-profile investors in the online supermarket as it steps up its operatio...
Mark Kleinman on marketing and the City: brand 'copycats'
Diageo's 'copycat' case against Sainsbury's will have implications for all brand-owners and retailer...
ANALYSIS: Defence of kids' food ads begins
As the government inquiry into obesity begins, Mark Kleinman reports on how the marketers facing the...
Coke halts advertising to under-12s
The Coca-Cola Company has announced it will no longer advertise to children aged under 12 and has ci...
Walkers adds dietary advice to crisp packs
PepsiCo UK is to print nutritional advice to parents on packs of Walkers crisps as part of a revamp ...
Food industry unites to push healthy lifestyles
Key stakeholders in the debate on food marketing and child obesity have held a closed-doors meeting ...
Nestle lines up to back 'World Idol'
Nestle Rowntree is the frontrunner to sponsor World Idol on ITV, as the company behind the Pop Idol ...
Cadbury looks at on-pack diet tips
Cadbury Trebor Bassett is considering placing messages advocating a balanced diet across its product...
Mars set to aim softer Delight bar at women
Masterfoods will mount a major assault on the confectionery market next year with a variant of its f...
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