Red Bull selects 26-year-old as marketing boss
Red Bull has picked Guy Carling, 26, who originally joined the firm as a student brand manager, to b...
BRANDING: Monsoon Valley targets Thai restaurants
Monsoon Valley, a Thai wine brand, has launched in the UK and is aiming to dominate the country's bu...
BRANDING: Macallan's global brief goes to Design Bridge
Highland Distillers has appointed Design Bridge to redesign the packaging for its flagship single ma...
PROFILE: Ethical sweetener - Charlotte Taylor, Community marketing manager, Krispy Kreme
Charlotte Taylor's new job involves driving around in a Krispy Kreme-branded car. And it can be prob...
BRANDING: Hovis extends range with Big & Bouncy
British Bakeries is aiming to appeal to families who like freshly baked bread but also want convenie...
BRANDING: Cobra aims 'history' redesign at bars
Cobra Beer has revamped its beer bottle for only the second time in its history, with an embossed bo...
Cobra forced out of Team Saatchi in client conflict
Cobra Beer's ad agency Team Saatchi has been forced to resign the £1m account due to conflict w...
PROFILE: King Cobra - Karan Bilimoria, Chief executive, Cobra Beer
Karan Bilimoria is a mover and shaker, one of those high-achieving entrepreneurs whose CV makes you ...
ANALYSIS: Diet brands take the fight to Atkins
Slimfast is undertaking a comprehensive revamp to ward off fads such as the Atkins Diet. Will it wor...
Sceptical public stay away from energy chocolate
Only one quarter of people are convinced by the idea of an energy chocolate bar, according to this w...
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