The value of language in an AI-generated marketing world
Despite the leaps in machine-written text, the co-founder of verbal branding agency Reed Words is be...
How JBL's brief to prove sound superiority brought gaming to the visually impaired
‘We didn’t know if this was possible’: By spurning the easy campaign route, the Singapore-based BLKJ...
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
Agency networks need tech-minded people, transparent relationships and the right global addresses to...
Why BBDO chief Andrew Robertson sees such value in humor
Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back h...
Wesley ter Haar on the difference AI makes to creative content
Media Monks' bearded boy wonder celebrates the power of creative scale through AI while looking back...