PeerIndex to offer 'authentic word-of-mouth at scale'
Social influence company PeerIndex is launching a new service designed to drive word of mouth market...
CoolBrands: How to capture the essence of cool
Aston Martin has held off Apple to retain top spot on this year's CoolBrands list. Nicola Clark asks...
Negative reviews drive sales, claims marketing expert
Negative authentic reviews by consumers are more effective at driving sales than positive reviews, a...
Power 100: 100 to 50
Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and...
Mercedes-Benz and Rolls Royce top Superbrands charts
Heritage trounced technology in the latest Consumer Superbrands rankings, while engineering, web and...
The Year Ahead
We asked some of marketing's leading thinkers for their predictions of what the next 12 months have ...
Power 100: Next Generation
The past 12 months may have been challenging, but the next generation of top marketers has the talen...
Marketing's Power 100
Marketing's annual list of the 100 most influential people in the industry is the definitive guide t...
BrandZ top 100 brands by value 2010
View the complete top 100 table from Millward Brown Optimor's BrandZ study....
Biggest brands: Top 100 advertisers 2010
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that...