P&G scoops Brand of the Year award
Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association ...
Five lessons from Marketing's Next Generation of leaders
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending...
Morrisons to abandon celebrities in its ads: what can it be thinking of?
Celebrity marketing: expensive to mount but a tried and tested way to gain consumer awareness and en...
BrandMAX 2012: What you need to know
The need to think of social media as the responsibility of the entire company, rather than merely th...
Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence
There was a time when marketing journalists filed stories about data in the drawer marked 'd' for du...
Five take outs from the CIM marketer salary survey 2012
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot...
Back to work with a bump: five marketing take-outs from summer 2012
New Year or end of summer: saying adieu to the holidays and hello to a full email inbox and new dead...
Andy Murray: an awkward but authentic brand ambassador
As our gloriously soggy sporting summer progresses, one hard and fast rule of sponsorship looks like...
The 'Olympics of advertising': How the brands at Cannes competed for our attention
Winning awards wasn't the only game in town at the Cannes Lions Festival last week, as brands took t...
Editor's comment: Olympics sponsor brands must take some blame for bad press
Another day and another national newspaper has a pop at 'corporates' for commercialising the Olympic...
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