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An illustration of a human brain that uses circuitry rather than organic pathways, to represent AI

Dentsu finds growing belief among CMOs that AI can rival human creativity

2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move peopl...

Google: tech giant partners with UK banks for payment services

Google looks to banking with plans for current accounts

Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and U...

Unilever CMO Keith Weed has become the WFA's inaugural Global Marketer of the Year

Unilever's Keith Weed named WFA Global Marketer of the Year

Unilever chief marketing and communications officer Keith Weed has been named the World Federation o...

Digital marketers beguiled by communications channels such as social

Only a third of digital marketers are confident their campaigns reach target audience

Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while alm...

Barclaycard ad: this man just wants to take up bowling

Barclaycard TV ad encourages wannabe hobbyists to spend money and 'start today'

Barclaycard is attempting to convince people to take up (and spend money on) a new hobby with a TV a...

Wonga: consumer groups claim payday loan firms target children in TV ads

Payday loan TV ads targeting children should be banned, MPs told

Payday loan brands including Wonga have been accused of using TV ads to groom children to become the...

TSB The story: animated video is part of banking group's rebranding campaign

Lloyds Bank launches microsite to usher in new branding

"Today marks an important day in banking" states a campaign for Lloyds Banking Group breaking this m...

Wonga:  payday loan firm unveils its Ten Commitments ad

Wonga issues Ten Commitments as Church faces charges of hypocrisy

Wonga has issued a further riposte to the Archbishop of Canterbury, after he said he would "compete"...

Wonga: Archbishop of Canterbury has challenged payday loan firm's boss

Wonga boss welcomes Archbishop's vow to put brand out of business

The Archbishop of Canterbury has told payday loan company Wonga that the Church of England will "com...

Will Orr: British Gas British Gas commercial director has revised his opinon of data

MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel

Santander's brand boss claims that not only did the banking sector have all the data at hand to fore...

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