Dentsu finds growing belief among CMOs that AI can rival human creativity
2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move peopl...
Google looks to banking with plans for current accounts
Brand becomes latest tech giant to make inroads into banking, following moves by Amazon, Apple and U...
Unilever's Keith Weed named WFA Global Marketer of the Year
Unilever chief marketing and communications officer Keith Weed has been named the World Federation o...
Only a third of digital marketers are confident their campaigns reach target audience
Only 36% of digital marketers are convinced their campaigns are hitting the right targets, while alm...
Barclaycard TV ad encourages wannabe hobbyists to spend money and 'start today'
Barclaycard is attempting to convince people to take up (and spend money on) a new hobby with a TV a...
Payday loan TV ads targeting children should be banned, MPs told
Payday loan brands including Wonga have been accused of using TV ads to groom children to become the...
Lloyds Bank launches microsite to usher in new branding
"Today marks an important day in banking" states a campaign for Lloyds Banking Group breaking this m...
Wonga issues Ten Commitments as Church faces charges of hypocrisy
Wonga has issued a further riposte to the Archbishop of Canterbury, after he said he would "compete"...
Wonga boss welcomes Archbishop's vow to put brand out of business
The Archbishop of Canterbury has told payday loan company Wonga that the Church of England will "com...
MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel
Santander's brand boss claims that not only did the banking sector have all the data at hand to fore...
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