General Motors' Joel Ewanick: the pros and cons of 'superstar' marketers
High-profile marketers are attractive to brands, but the ego must be left at the door...
Marketing lessons from past recessions
LONDON - Should marketers spend more, less or the same on their brand during the downturn? Marketing...
Biggest brands: Top 10 brands by product category 2008
Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as ...
Biggest brands: Top 20 brand categories 2008
Health, environmental and budget concerns have all driven shifts in consumer spending patterns....
Biggest brands: Top 50 grocery brands by sales 2008
The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the...
Thrift usurps green at top of the new consumer agenda
LONDON - With economic issues dominating the headlines, Marketing examines whether environmental con...
Top 10 tips to maximise the efficiency of marketing spend in a downturn
LONDON - Marketing budgets - often among the early casualties of a recession - are declining faster ...
Marketers face threat of more regulation
LONDON - The UK advertising industry is already one of the most tightly restricted in the world, yet...
Grey market includes poverty and wealth
LONDON - The level of poverty among pensioners was highlighted in this month's Pension Trends Survey...
When brands fake their nationality
LONDON - Adopting another country's attributes to sell a brand is a risk-laden strategy with few ben...