The Co-operative relaunches health and beauty range for 2010
LONDON - Supermarket The Co-operative is relaunching its own-brand health and beauty range....
Sellotape launches Christmas campaign
LONDON - Henkel is investing £1.2m in a national ad campaign for its Sellotape brand....
Pen brand Parker sponsors Tower of London ice rink
LONDON - Parker, the pen brand, is sponsoring this year's Tower of London ice rink....
England cricketer Kevin Pietersen appears in his first Brylcreem ad
LONDON - Brylcreem is to launch the first ad in its multi-million pound campaign starring England cr...
Actress Reese Witherspoon fronts Avon tie with domestic-violence charity Refuge
LONDON - Avon UK has teamed up with the charity Refuge to help tackle domestic violence....
King of Shaves revamps women's line
LONDON - King of Shaves (KoS) is to relaunch its range of female shaving products in the UK and US t...
Queen Victoria's perfume brand Grossmith returns to market
LONDON - A Victorian fragrance, worn by Queen Victoria, is being relaunched in the UK....
Brand blending: Procter & Giant combines its Olay and Max Factor brands
LONDON - Packaged-goods giant Proctor & Gamble recently launched its Total Effects Touch of Foundati...
Can a value proposition apply to every sector?
LONDON - Brands adding value lines must be careful to establish the right positioning....
Unilever culls Persil washing-up liquid variant
LONDON - Unilever has axed its low-earning Persil washing-up liquid brand to rationalise its product...