Pirelli on track to hire a global agency
Former agency Bartle Bogle Hegarty steers toward Goodyear...
Brand Health Check: Top Gear
The BBC's lucrative and quirky motoring series is showing signs of losing its way....
Brand Health Check: Honda
A vehicle recall in the US has exacerbated the brand's existing malaise in the UK....
Brand Health Check: Skoda
The car marque's quirky style seems to have been lost in a wave of generic ads....
East Germany's Trabant to return as electric car
LONDON - The Trabant, a symbol of Communist East Germany, is to be reborn as an environmentally-frie...
BMW urges UK to give cash to owners of old cars to buy new
GENEVA - BMW's only British board member has urged the UK to adopt a scrapping incentive to owners o...
Top regulatory gripes by the gambling, alcohol, car, food and pub sectors
LONDON - A group of business leaders from the leisure sector has hit out at government policies that...
Web lowers cost of brand-funded content but quality remains an issue
LONDON - The impending launch of a Dove-branded internet TV channel in the UK indicates that adverti...
Lessons for Tesco: brands that star in reality TV shows have a mixed record
LONDON - Tesco is not the first brand to feature in a TV show, nor will it be the last, but the purs...
Vauxhall gives £60m Agila job to StrawberryFrog
LONDON - General Motors has hired StrawberryFrog Amsterdam to handle the estimated £60m pan-European...