Better late than never: Enterprise Rent-a-Car launches a mobile app
Mobile is big business for travel companies. So why has the car-rental industry been so slow to adap...
Google moves into car insurance comparison
Google has rolled out a price comparison engine for car insurance, which is part of its wider plans ...
Land Rover charts 65-year history in first brand campaign
Land Rover launches its first brand campaign, which charts the history of the car marque back to its...
General Motors parts company with CMO Joel Ewanick
General Motors' chief marketing officer Joel Ewanick has resigned from the company with immediate ef...
Toyota launches digital teaser campaign for its latest sports car
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the...
Jaguar steps up social media strategy to boost innovation
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for mo...
Ford launches pan-European 'social influencer' campaign
Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks t...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they...
Honda plots to overhaul customers' online journeys
Honda is overhauling its digital presence in a bid to improve customers' online journeys....
Mercedes-Benz seeks younger appeal through social media
Mercedes-Benz's recent efforts to connect with a younger audience are continuing with a move to shar...