Editor's Comment: Sky's the limit
You've taken the day off work, waited in all morning and watched all the Jeremy Kyle you can take. T...
Editor's comment: Ford wants us to get engaged
Ever since Procter & Gamble, Colgate-Palmolive and Lever Brothers decided to fund the first soap ope...
Nudge nudge, think think
Marketers have a wide choice of bandwagons to jump on, but the one with 'behavioural economics' pain...
Editor's comment: Microsoft's controlling interest
Microsoft is waging war for control of your living room. This week the company fired the latest voll...
Editor's Comment: Get top marketers on board
Marketers have long suffered a lack of representation in the boardroom, with all too many listed com...
Editor's Comment: F1 sponsors: stronger together
In these austere times, nothing is guaranteed to make a marketing director wince like a Formula One ...
Editor's comment: Bold brands set creativity free
Marketers need to be a lot bolder if they want to create truly distinctive brands....
Editor's comment: The powers behind the brands
Those of you lucky enough to have made it into Marketing's Power 100 this year have particular cause...
Helen Edwards joins Marketing
LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining Marke...
Kia Soul: A New Way To Roll
LONDON - Following the success of the annoying Hamster Dance, hamsters have gone viral again in this...