How America's first representative Hispanic Measurement Panel bridges brands and Hispanic consumers
A glaring gap exists between major brands and Hispanic consumers, demanding precise ad effectiveness...
Is traditional measurement dead in the era of CTV live event dominance?
Navigating the turbulent waters of advertising measurement in the CTV live event era....
Is today’s TV and video measurement upfront or unreliable?
Brands, agencies and publishers must pivot from traditional metrics to more insightful indicators of...
Currency JICsaw: The industry fumbles by not prioritizing new currencies that accurately measure impact
A collective endeavor for a more insightful tomorrow beyond reach currency metrics....
(1).png)
Big Data is driving the ad industry away from measuring real people
Is ad measurement moving forward or backward?...
Filter results
Author
- « Any Author
- Daniel Tjondronegoro, Cofounder Of Beatgrid (5)