Santander F1 tie seals Abbey fate
LONDON - Banco Santander's plan to drop the Abbey brand name has moved a step closer after it agreed...
BMW seeks direct agency to handle hiked spend
LONDON - BMW is reviewing its UK direct marketing account ahead of plans to boost its spend on the m...
London Olympics unveils final sponsor categories
LONDON - Sportswear and airline have been named as the final two domestic partner categories for the...
Barbie hands loyalty activity to Dialogue
LONDON - Mattel has hired Dialogue to create and manage a loyalty marketing scheme for its Barbie br...
Glenfiddich expands Claydon Heeley brief
LONDON - Glenfiddich has hired direct agency Claydon Heeley to its global CRM and promotions account...
Uefa selects agency for Euro 2008 work
LONDON - Uefa, European football's governing body, has appointed direct marketing and retail agency ...
Henry, Woods and Federer to become global faces of Gillette
LONDON - Sporting superstars Thierry Henry, Tiger Woods and Roger Federer will be unveiled as the ne...
Coca-Cola picks Mango for Euro 2008 business
LONDON - Coca-Cola has hired event specialist Mango to handle its experiential and promotional marke...
Head of Reebok EMEA to depart
LONDON - Reebok's head of Europe, Africa and the Middle East, Dave Singleton, is stepping down from ...
Sony ridiculed for setting up fake PSP fan website
LONDON - Sony Computer Entertainment has been exposed as being behind an embarrassing online viral c...