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Diesel secretly launches new logo for 'fake' store ahead of New York Fashion Week

The clothing brand sold thousands of limited edition items at unreal prices to unsuspecting shoppers...

Pop art: how to engage millennial consumers with pop-up concepts

Brands that understand young consumers' motivations for embracing limited-time engagements can reap ...

Russell Athletic campaign inverts the sportswear storyline with tales of defeat

The high school stars of a new campaign from Barkley may not be winners, but don't call them losers...

Jockey's 'Show 'em What's Underneath' features real people, laid bare

June 10, 2016

Intimate videos anchor new brand campaign...

Seamless

Seamless' 'wiseass and honest' ads aim to win over New Yorkers' hearts and bellies

The takeout service hopes to fight off competition by uniting New Yorkers around their shared love o...

Eye Airports: Primesight has emerged as the preferred bidder

Primesight circles Eye Airports in £3m deal

Primesight has emerged as the preferred bidder for regional media specialist Eye Airports, which has...

Fruit of the Loom "Plastique" by CP+B.

Fruit of the Loom 'Plastique' by CP+B

Underwear brand tries on parody fashion brand in extension of TV campaign...

John Frieda: runs Me & John campaign.

John Frieda's global campaign bucks hair-care 'norms'

Agency Arnold Worldwide says its first campaign for the brand portrays tresses in a realistic way...

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