T-Mobile backs Mix-It tariff with £15m work
T-Mobile is supporting Mix-It, its 'third way' pricing proposition that combines monthly tariffs wit...
Fixed lines retain appeal in face of O2 Home service
O2's initiative to offer consumers cheaper rates on mobile calls made from home under the product na...
O2 first with cheap in-home call rates
O2 is aiming for a slice of the residential phone market as it becomes the first network to offer ch...
Orange marketer exits in reshuffle of global division
Orange has restructured its global marketing team under executive vice-president of worldwide brand ...
Nokia creates fashion TV show for Channel 4
Nokia is funding a pan-European reality TV series, Fashion House, as it attempts to underline its cr...
118 118 runners secure lead with 82% awareness
The Number's mustachioed runners have established an impressive lead in securing consumer awareness ...
Palm unveils name change and logo
Handheld computing company Palm has rebranded as palmOne to re-establish its credentials as the pion...
The Number ups parody of BT with Post-It campaign
The Number is planning a broadside at BT's £10m directory enquiries Post-It note advertising ca...
OPINION: Profile - Brand vocalist - Amanda MacKenzie, Director, marketing services, BT
Amanda MacKenzie is the flame-haired Classical songstress who orchestrates BT's nigh-on £100m a...
BRAND HEALTH CHECK: 3 - Video phone potential fails to lure users to 3
An ambitious target of one million customers by 2004 looks beyond the reach of 3, despite having the...
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