DM Media Digest: Huffington Post's direct mail diatribe; Twitter a killer app for local businesses
LONDON - Marketing Direct's weekly round up of national and international media coverage of direct a...
Aviva's £80m celebrity rebrand under fire
LONDON - Insurance group Aviva has been accused of squandering money with its £80m rebranding campai...
Admiral Group selects Sword Ciboodle for CRM expertise
LONDON - Admiral Group, the motor insurance provider, has selected Sword Ciboodle's CRM platform to ...
Commission confirms legality of storing EU customer data in US
LONDON - The European Commission has confirmed that it is legal under EU data protection law to stor...
Eyre pins hope on IAB code as EU probes behavioural targeting
LONDON - Richard Eyre, chairman of the Internet Advertising Bureau, has said he accepts the European...
IDM Fellowships for Kitcatt Nohr's Marc Nohr and Chris Warren of TMW
LONDON - The IDM has bestowed Honorary Life Fellowships on Marc Nohr, managing partner of Kitcatt No...
Capital One appoints Efficient Frontier to manage paid search
LONDON - Capital One has appointed Efficient Frontier to manage its paid search campaigns, in a move...
Comparethemarket.com parent BGL invests in new CRM platform
LONDON - BGL Group, owner of Comparethemarket.com and insurance companies Budget and Bennetts, has s...
Consumers rate DM as financial information source
LONDON - Consumers value direct marketing communications as an important means of learning about new...
I Spy Search wins Endsleigh and H Samuel paid search accounts
LONDON - I Spy Search has picked up two paid search accounts for Endsleigh personal insurance servic...