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DM Media Digest: Huffington direct mail diatribe

DM Media Digest: Huffington Post's direct mail diatribe; Twitter a killer app for local businesses

LONDON - Marketing Direct's weekly round up of national and international media coverage of direct a...

Microsoft: Lauren ad promotes thrift

Microsoft ad claims filling iPod costs $30,000

LONDON - Microsoft has ramped up its attack on Apple's pricing with a TV ad that claims it would cos...

Intel: launches sponsors of tomorrow push

Intel focuses on the future in global push

LONDON - Intel is repositioning as the "sponsors of tomorrow" in its biggest global marketing campai...

EU: listed countries safe to export data to

Commission confirms legality of storing EU customer data in US

LONDON - The European Commission has confirmed that it is legal under EU data protection law to stor...

TPS reports on unwelcome calls

TPS report: 60% of households blocking unsolicited calls

LONDON - Nearly two-thirds of UK households are actively preventing unsolicited marketing calls, acc...

Eyre: EU investigation of behavioural targeting

Eyre pins hope on IAB code as EU probes behavioural targeting

LONDON - Richard Eyre, chairman of the Internet Advertising Bureau, has said he accepts the European...

Phorm: beginning trial with KT

Phorm begins trial with Korean internet service provider

LONDON - Behavioural targeting company Phorm is starting a market trial with Korean internet service...

Warren: praised IDM's record in training

IDM Fellowships for Kitcatt Nohr's Marc Nohr and Chris Warren of TMW

LONDON - The IDM has bestowed Honorary Life Fellowships on Marc Nohr, managing partner of Kitcatt No...

T-Mobile uses Bluetooth to tempt customers inside

T-Mobile uses Bluetooth technology to drive footfall

LONDON - T-Mobile is trialling Bluetooth as part of a campaign to encourage more people into its sto...

T-Mobile uses Bluetooth to tempt customers inside

T-Mobile uses Bluetooth technology to drive footfall

LONDON - T-Mobile is trialling the use of Bluetooth as part of a campaign to encourage more people i...

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