Etihad Airways appoints Touchdown for affinity work
ABU DHABI - Etihad Airways, the national carrier for the United Arab Emirates, has appointed marketi...
LMG boosts stake in Middle East rewards company to 60%
LONDON - Loyalty Management Group has spent £5.3m to boost its stake in the Gulf-based loyalty marke...
Macdonald Hotels to switch marketing focus to direct
LONDON - Macdonald Hotels and Resorts has unveiled plans to switch its marketing emphasis from brand...
EasyJet teams up with Citi Cards for rewards scheme
LONDON - Budget airline EasyJet has agreed a deal with Citi Cards to launch a credit card scheme off...
Rocco Forte targets regular visitors with email campaign
LONDON - Luxury hotel chain Rocco Forte Collection is running a Stephen Francis Whitson-devised emai...
Haven debuts video email campaign to increase bookings
LONDON - Haven has launched a video-in-email campaign, devised by behavioural marketing company RedE...
Forrester Research report explains blogging benefits for marketers
Forrester Research has identified a three-step process that it says will help companies create succe...
Network Rail appoints Communique 360 for retail drive
LONDON - Network Rail is to roll out an integrated campaign, created by Communique 360, to encourage...
Hebridean cruises appoints Souk for integrated work
LONDON - Hebridean International Cruises has appointed Souk to handle its £1.3m integrated business,...
Ski Collection unveils text-to-win holiday promotion
LONDON - Holiday company Ski Collection is running a text-to-win campaign in conjunction with mobile...