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Why marketers should be scared of ignoring 50-plus women

October 31, 2018, by Patricia Lippe Davis

Just in time for Halloween, AARP's Patricia Lippe Davis shares the importance of brands engaging wom...

Madonna turns 60: Why she's more relevant than ever

August 16, 2018, by Patricia Lippe Davis

AARP's Patricia Lippe Davis shares insights for marketers about women over the age of 60....

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