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Carlsberg: Dentsu wins global remit

Global new-biz spotlight: Media outlook worsens with fewer major moves

October 26, 2023, by Jamie Rossouw

Meanwhile, North America creative activity soars....

Vodafone: among brands to have used the 3D technology on Piccadilly Lights

Brands line up for 3D outdoor advertising

August 16, 2021, by Arvind Hickman

The new tech has been lauded by media planners and brands....

How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality

January 14, 2021, by Sabrina Sanchez

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerate...

Credit: T-Mobile

T-Mobile hands its $2 billion U.S. media account to Initiative

January 11, 2021, by Alison Weissbrot

Spark Foundry and Essence lost the business, and Horizon retained the Sprint Boost account, which is...

Carat captures Vodafone global media account

September 16, 2019, by Gideon Spanier

WPP's Wavemaker has held business since 2014....

The 'death of TV' may be further off than many think

April 13, 2017, by Ilyse Liffreing

The hours of traditional TV people watch remains relatively unchanged by SVODs....

Dish gives consumer complaints an ear with 'Spokeslistener'

March 14, 2017

The satellite TV provider spokesperson is "tuned in" but rarely utters a word....

Usain Bolt stars in #BeTheFastest for Virgin Media.

Virgin Media thinks Usain Bolt has a lot in common with its broadband speeds

July 15, 2016, by Be On

Virgin Media attaches its own brand narrative to Usain Bolt's personal story without making any expl...

Cutting the cord won't be easy for HBO

June 22, 2016, by Marc Berman

How can the network expand its HBO Now streaming service to compete with Netflix without damaging it...

Paul Giamatti gets unwanted acting lessons in Oscars ad campaign

February 26, 2016, by I-Hsien Sherwood

Arnold Worldwide spots let an ordinary family weigh in on the actor's performance...