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WPP threatens to pull Sorrell's £20m bonus if he wins MediaMonks bid

WPP is also bidding for Dutch agency MediaMonks, pitting the group against its former chief executiv...

IPG's potential investment in Acxiom may influence WPP's decision to keep Kantar

Reports that Interpublic Group may be looking to acquire US data company Acxiom's marketing solution...

Accenture Interactive co-founder Christine Removille is Carat's new global president

Dentsu Aegis Network has appointed Christine Removille, one of the founders of Accenture Interactive...

Google retires DoubleClick brand as it merges the ad platform with its analytics

Google is merging its DoubleClick ads platform with Google Analytics 360 Suite and rebranding the ne...

WPP exits AppNexus in sale of ad platform to AT&T

AT&T has fully-acquired digital platform AppNexus for a reported $1.6bn (£1.21bn) from its stakehold...

Aline Santos: there is lot of diversity talk at Cannes but not much action

Unilever's diversity and inclusion chief Aline Santos has criticised the industry for a lack of acti...

Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'

A panel session at Cannes Lions titled "Five ads that shook the world" had the surprise inclusion of...

Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate

The Economist's Big Debate around the power of the big tech players which involved Facebook, Unileve...

YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time

YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads b...

Why P&G stood by its controversial ad 'The Talk'

After Procter & Gamble aired its ad "The Talk" which addressed the conversation African Americans ha...

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