‘Stories and uncompromising spirit’: Samsung CMO on its Olympics and Paralympics campaign
Samsung worked with Publicis Groupe’s Marcel and Bartle Bogle Hegarty London on the campaign....
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Xbox highlights adaptive gaming tools in social media ad
The campaign was created by McCann London....
'We can’t see brands ever returning': agency leaders on advertising with X
Brands including Disney, Apple and Comcast left the platform in November 2023....
Apple pulls ad following criticism for ‘outdated and stereotypical’ portrayal of Thailand
‘The underdogs: OOO (out of office)’ received backlash from advertising experts and on social media....
Dentsu finds growing belief among CMOs that AI can rival human creativity
2024 CMO Report reports rise in proportion of marketers who agreed that AI ads can 'truly move peopl...
Apple’s 10-minute ad follows 'underdogs' to Thailand to please client demands
Work casts Apple’s products as integral characters....
TikTok ‘not interested’ in taking clients from agencies
But agencies should think of the platform as entertainment rather than just social media, says TikTo...
Paypal appoints former Uber Advertising exec to lead new ad business
Other new senior leadership appointments include former Meta head of product to oversee PayPal’s con...
Samsung unveils its 'new era of AI TV' in immersive ad
Global campaign was created by BBH Singapore....
S4 Capital reports 11.7% revenue drop for first quarter of 2024
Sir Martin Sorrell said that the group will continue to capitalise on AI positioning....
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