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Day 29: Bringing down the walled garden of cross-device

September 12, 2016, by Eleanor Hawkins

How widely is cross-device used among media agencies and their advertising partners - and how do you...

Day 28: VIDEO - Why Cross-Device is the True Path to Purchase

September 11, 2016

Campaign and The Trade Desk host a discussion about the changing nature of cross-device targeting...

Day 27: Dmexco in quotes - the measure of success

September 10, 2016

In recent years, the metrics we use to measure success in advertising have been a focus for discussi...

Day 26: 7 apps you need to download for Dmexco

September 09, 2016, by Stephen Graves

From conversation starters to apps that'll make your Dmexco experience, we've rounded up the apps yo...

Pokemon Go: new phenomenon, old dilemma for advertisers

September 09, 2016, by Nicolas Bidon, Xaxis

Pokemon Go has captivated imaginations the world over - and adland is no exception....

Day 25: Programmatic goes native

September 08, 2016, by Karl Wright

We investigate how programmatic is changing the face of native advertising...

Day 23: Artificial intelligence and the future of programmatic

September 06, 2016

AI and machine learning are set to change the face of advertising - here's how....

Day 22: Dmexco buzzwords - content marketing

September 05, 2016

In recent years, brands have increasingly turned to content marketing - here's what you can expect t...

Day 20: Dmexco in quotes - data

September 03, 2016

Big data is big news - and the marketing brains of Dmexco have pondered how it'll make its impact fe...

Day 19: Dmexco trends for 2016

September 02, 2016

We quiz top marketing brains on the talking points of this year's Dmexco...