Golden Games: The story behind Royal Mail's gold medal stamps and painted postboxes
Turning a 24-month production process into an 11-hour turnaround is no mean feat. Nicola Clark talks...
The Influencers: eBay's Olivier Ropars on the future of mcommerce
Mobile commerce is revolutionising consumers' shopping habits. Nicola Clark asks eBay's senior direc...
Orange's Euro 2012 play: behind the scenes
While Spain claimed the glory on the pitch, there was plenty at stake off it at Euro 2012. Nicola Cl...
Female marketers make their mark on Power 100
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the li...
Consumer insight: what marketers need to know about the New Type A woman
She is your most important consumer and she hasn't been affected by the economic downturn. Nicola Cl...
Social brands: Unilever shifts focus from social media to word of mouth
Marketers are being urged to reappraise the value of fans and re-focus their social media activity o...
Mattel responds to calls for bald Barbie
She has been a UN ambassador, an air hostess and a cashier, but Mattel has so far resisted calls to ...
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Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy
Coca-Cola's portfolio director for the 2012 Olympics faces challenges ranging from guerrilla marketi...
Review of the Year: Top 10 marketing moments of 2011
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncerta...
Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity
Danielle Crook, director of brand marketing, Vodafone UK, is keen that the company strives for inven...