Sector Insight: Fixed-line telecoms
Landline use is declining, but the operators are shoring up their position by offering bundled phone...
Live issue client conflict:Agencies at odds with brand loyalty
As brand owners diversify their portfolios, Jane Bainbridge sees client conflict issues intensifying...
ADWATCH: British Gas promotes consumer champion positioning
The utilities firm is backing its revamp as a provider of home services with a focus on trust....
PROFILE: Brand source - John Evans, Global marketing director, Thames Water
John Evans has the uncanny knack of making water seem interesting. Two days into his job as global m...
Global forces: Truly valuable brands are global. Jane Bainbridge reports on Interbrand’s international brand survey
Globalisation is the word on every chief executive’s lips these days and a glance at this yea...
Coca-Cola fights off Microsoft to remain top brand
Coca-Cola is still the world’s number one brand, according to Interbrand’s annual surve...
100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades
1900 - Coca-Cola is introduced to the UK by Charles Howard Candler, the son of the company’s ...
MARKETING FOCUS: TOP 100 ADVERTISERS - Confounding the pessimists, our top 100 chart from Media Monitoring Service shows increased ad budgets for many of Britain’s biggest brands and companies. In part one, Jane Bainbridge looks at the major shift
Nineteen ninety eight may have been a year in which many ad execs feared recession and consequent b...
MARKETING MIX: Are you planning a quiet year in?
Will 1999 see the steady escalation of Millennium Fever, a year of wild anticipation and wacky pred...
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