Nielsen data on advertising spend reveals how UK brands are responding to the recession
LONDON - Marketers are still cutting their advertising budgets, but at a slower rate, according a st...
Top 20 slang brands
LONDON - McDonald's may be attempting to trademark its popular slang name, 'Maccy D's', but it isn't...
Top 10 puppets in advertising
LONDON - For a pet-obsessed nation, it's not surprising that the British go weak at the knees at the...
May edition: Digital marketing innovations from around the world
LONDON - Germans flirting remotely at bus stops, bakers Twittering that their buns are ready and mal...
Brands fight bloggers with 'fact' websites
LONDON - General Motors, the world's biggest car manufacturer, under siege from online gossip about ...
Consumer in the street: buying green in the credit crunch
LONDON - With rising commodity and fuel costs driving up prices, Marketing asks consumers in the str...
Exclusive Adwatch survey takes interactive route
LONDON - Marketing's Adwatch, the UK's leading monitor of the memorability of TV ads, has gone inter...
Darfur group gives low marks to Olympics sponsors and promises wave of protests
LONDON - Pressure group Dream for Darfur has published an Olympics sponsors' report card, giving D o...
Talk of the site: ethical marketing, Wife-o-meters and Swiss trains
LONDON - Brand Republic users have gone all philosophical, asking if there can ever be ethical marke...
Spoof or spite?
LONDON - Consumer spoofs of TV ads are popping up with remarkable regularity on services such as You...