News Analysis: NTL plans 'four-play' with Virgin
NTL's anticipated takeover of Virgin Mobile was finally agreed last month, creating the UK's first '...
Sony Ericsson bolsters music link with magazines on mobile
Sony Ericsson is to target music fans with a magazine format on mobile promoting the launch of its n...
News Analysis: Vodafone to raise its profile online
Vodafone is in the final stages of picking a digital agency to work alongside its above-the-line age...
Campaign of the month
To promote Run London 2005 and attract participants, Nike embarked on an outdoor, online and SMS cam...
Analysis: EBay forks out £1.4bn for Skype
EBay has agreed to buy internet phone firm Skype Technologies, which allows PC users to talk to each...
EBay eyes pay per call after Skype buy
Online auction eBay is to look at pay-per-call services following its $2.6 billion (1.4bn) acquisiti...
Analysis: Global campaigns embrace digital
Sony Ericsson is spearheading the global launch of its Walkman phone with digital. The flagship new ...
Analysis: Telewest saves on duplication
Telewest is de-duplicating sales data from its acquisition campaigns for the first time; a move it s...
Thomson to join the pay-per-call players
Thomson Directories is to join the new search battle alongside MIVA (formerly Espotting) and Yahoo! ...
Analysis: Pay-per-call services arrive in UK
Yahoo! UK & Ireland and search rival MIVA (formerly Espotting) are the first to bring pay-per-call t...