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July 22, 2024, by Matthew Keegan

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue wil...

January 25, 2024, by Lucy Shelley

Netflix gives media companies a proper fight as ad business shows success on top of buying the right...

January 05, 2024, by Robin Langford

The Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot with enhanced “br...

September 05, 2023, by Coral Cripps

The broadcaster will export its content to three of the US’ biggest ad-supported streaming services....

April 20, 2023, by Coral Cripps

Subscribers are looking to save money amid a post-Christmas 'subscription cull'....

April 14, 2023, by Paul Stollery

HBO Max's rebrand isn't a misstep, it's learning from Netflix's mistakes....

December 19, 2022, by Arvind Hickman

She has been described as 'BBC's best gift to NBCU since The Office'....

November 01, 2022, by Imogen Watson

The tournament kicks off on 20 November....

July 11, 2022, by Arvind Hickman

KC Sullivan wants a collaborative approach with strategic partners and industry peers to lead in are...

February 16, 2022, by Caroline Casey

The role that the advertising, TV and entertainment industry can play in building a platform to make...