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J.M. Smucker Co slowed down chunky peanut butter production and prioritized smooth amid COVID pantry-loading

The case of chunky Vs smooth is officially closed....

Iceland taps M&C Saatchi Group in first global tourism win since COVID took hold

SS+K, M&C Saatchi's New York office, will oversee the campaign....

Ad Council amps up social issues platform with Shamina Singh as co-chair

Singh brings more than 20 years of sustainability and economic development experience to the table....

Xerox shakes off legacy cobwebs and powers into cultural relevancy

Marketing head Anne Marie Squeo and agency partner Code and Theory on blowing up a 100-year-old bran...

Pandemic may have actually made PBR's new work from 72andSunny even better

"We originally planned on filming a live-action music video."...

AKQA and Nike turn sky into canvas for creativity with Air Max AR drive

Welcome to the Air Max Cloud....

Culture bandits cut up original Damien Hirst painting into 89 pieces of art to sell

They stand to make hundreds of thousands of dollars from the $30K purchase....

DJ Khaled hosts live concert with AC Milan and Roc Nation for COVID-19 relief

The global event anchored by huge talent took no more than nine days to organize....

'Romance is back': OkCupid CMO on dating app's explosive growth amid isolation

Ad spend is strong, payment terms are untouched, and the brand's pumping money into the creative com...

Bumble's isolation features mean there's never been more chance of finding love online

The app has broken its 50-mile-max radius to offer matches across entire countries....