Emap Active recruits first shop
Emap Active, a new division of the Emap Group, has appointed its first advertising agency....
Thomas lands top role for Dreamcast launch
Sega Europe is boosting its marketing team ahead of the pounds 60m launch of its Dreamcast console ...
Nude ’Lara Croft’ provokes threats against Playboy
Playboy magazine is being threatened with legal action by the publisher of Tomb Raider over the lat...
Dukes exits from Carlton Online to head net venture
Carol Dukes, managing director of Carlton Online, is leaving the company to set up a new internet-b...
Nintendo
Nintendo has launched an irreverent fly poster campaign for Game Boy Color, parodying Apple’s...
Seeboard signs pounds 500,000 deal for LWT weather
Seeboard Energy, the London-based utility company, has signed a pounds 500,000 deal to sponsor the ...
FCUK tops youth brand survey as Loaded crashes
Nike, Sony and French Connection are among the most coveted brands for 15- to 24-year-olds, while T...
Paragon wins Sega race
Paragon Publishing will be the first publisher to launch a magazine dedicated to Sega’s landm...
MTV signs up gaming firm
MTV is taking its first step into video games in a tie-up with publisher THQ to create the sub-bran...
Nintendo and Sega to upgrade in Sony fight
Nintendo and Sega have unveiled their ’next generation’ strategies for challenging Sony...
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