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Burberry: appealing to Asia through Line.

Burberry brings London Fashion Week to Tokyo with Line messaging app

February 18, 2015, by Shona Ghosh, Marketing

The partnership will see Burberry livestreaming its autumn/winter 2015 show at London Fashion Week...

Samsung: celebrity endorser Lily Allen will receive her own digital Valentine.

Samsung will tweet your Valentine's love notes

February 12, 2015, by Shona Ghosh, Marketing

Its #LoveNote campaign created by Cheil touts the Galaxy Note as an aphrodisiac...

Marriott: using Skype data to target rugby-loving nations

Marriott uses Skype data to spot British rugby fans abroad

February 11, 2015, by Shona Ghosh, Marketing

Its #ReuniteMeWith contest will fly four expats back from 13 countries to the UK for a match...

Burberry is helping Twitter users find last-minute gifts.

Burberry gets personal with Twitter gift advice

December 17, 2014, by Shona Ghosh, Marketing

Last-minute holiday shoppers can get individual tips with tweets...

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