Brand Health Check: Bridgestone
LONDON - The tyre company has dropped its ‘strategic' F1 tie and must find a new road to sales....
Formula 1 champion Jenson Button moves from Brawn GP to Vodafone McLaren Mercedes
LONDON - Marketing can reveal that newly-crowned Formula 1 World Champion Jenson Button is switching...
Brawn GP to rebrand as Mercedes GP following takeover
LONDON - Formula 1 World Champions Brawn GP will be rebranded Mercedes GP after being acquired by th...
Sponsorship Agency League Table 2009
The discipline is back on the rise after taking some tough hits from the media in the recession. Bra...
Brand Health Check - Formula One
LONDON - As the sport reels from yet another scandal, sponsors are beginning to get nervous....
Santander switches to Ferrari
MILAN - Santander has announced that it is switching its sponsorship partnership from McLaren Merced...
Rolls-Royce launches Ghost with global marketing drive
LONDON - Rolls-Royce is backing the launch of the new Rolls-Royce Ghost with a global marketing camp...
McLaren ties with UK Sport to assist London 2012 Olympics medal push
LONDON - McLaren Applied Technologies has signed a deal with UK Sport, English Institute of Sport an...
YouTube co-founder Chad Hurley backs new US Formula One team
LONDON - YouTube co-founder Chad Hurley is financially backing America's first Formula One racing te...
BMW to exit Formula One at end of 2009 season
LONDON - BMW has today confirmed its exit from Formula One....