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Can deliberately provoking ad complaints work as a marketing strategy?
Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints rec...
Hottest virals: Greenpeace sends a Christmas warning, plus Pantene and Colnago
The latest viral videos from Greenpeace, Pantene and Colnago...
Tiffany tops most-desired poll among high-spending fashion consumers
Gifts from the upmarket jewellery retailer Tiffany are the ones consumers who spend more than £100 a...
Hottest virals: Air NZ flies to Middle Earth, plus Unilever and Comparethemarket.com
The latest viral video hits from Air New Zealand, Unilever and Comparethemarket.com....
Brands must embrace the 'Team Me' generation, says study
Consumers are shifting towards a 'Team Me' mindset, meaning brands must be seen to be "demonstrably"...
Halloween's hottest haunted virals: Carling unleashes the power of voodoo
The latest ghoulish viral video hits from Carling, Crest and Benjamin Moore....
Inappropriate real time activity akin to flashers outside schools, says AKQA creative
Brands risk looking like they are "wearing dirty coats and standing outside primary schools", when t...
Hottest virals: Abercrombie & Fitch gets foxy, plus Audi and Gillette
The latest viral video hits from Abercrombie & Fitch, Audi and Gillette....
Hottest virals: Robert Pattinson gets sexy for Dior, plus Fifa 14 and Samsung
The latest viral video hits from Dior Homme, Fifa 14 and Samsung....
Nurishment overhauls digital and brand strategy for sports drink move
Nurishment, the nutritionally enriched milk drink, has revamped its digital and brand strategy to su...