Brand Builders: Hill Station
Exotic flavours and a homemade touch are the ice-cream brand's antidote to the UK's grey skies....
Branding News: OMSCo unveils first organic milk launch
The Organic Milk Suppliers Co-Operative (OMSCo), the UK's largest organic milk supplier, is introduc...
Haagen-Dazs to run £5m 'luxury' activity
Haagen-Dazs is to fight back against the influx of own-brand premium ice creams with a high-profile ...
Alpro hikes adspend to target dairy-free dieters
Soya brand Alpro is embarking on a high-visibility promotional strategy to appeal to the growing num...
Nestle puts £3m behind launch of bitesize snack
Nestle Rowntree is to take on Mars Delight and United Biscuits' Jaffa Cakes with Little Notions, a s...
Branding News: Waitrose overhauls healthy food range
Waitrose has become the latest supermarket to introduce a nutritional labelling system with the rela...
Milk industry targets teens with £3m work
The European Commission is helping to fund a £3m campaign by the Milk Development Council (MDC) enco...
Heinz hands top European role to former UK chief
Heinz has named Jane Edwards, formerly its brand director for the UK and Ireland, as European market...
Heinz distances 'lower-carb' launch from fad diets
Heinz is to launch an 18-product Carb Check range, even though it insists it does not endorse extrem...
Anchor backs low-fat spread with £7m adspend
Arla Foods is investing £7m in the launch of a low-fat version of its Anchor Spreadable brand and bo...
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