Articles: 28 Results Search help Filter results »
Order By: Relevance | Date

Updated: How brands are catching the attention of Gen Z during the Super Bowl

February 01, 2021, by Sabrina Sanchez

Second-screen activations include influencer partnerships and social media sweepstakes....

Inside Oreo’s colorful collaboration with Lady Gaga

January 28, 2021, by Laura Entis

Oreo senior director Justin Parnell dishes on how the partnership came about....

Coca-Cola and Rich Products support week 4 of Great American Takeout

April 14, 2020, by Elaine Underwood

The two companies are launching hashtag promotions and donation campaigns to support the restaurant ...

Alcohol and pot delivery apps see sales spike during coronavirus outbreak

March 26, 2020, by Elaine Underwood

Liquor stores and cannabis dispensaries are on "essential business" lists in California and other st...

Wells Fargo reassures customers about coronavirus

March 11, 2020, by Elaine Underwood

An employee of the San Francisco banking giant tested positive for the virus....

These DTC companies are disrupting the old guard

February 11, 2020, by Elaine Underwood

Brands, such as Stitch Fix, ThirdLove, Chewy and Casper, are maturing to category leaders....

Digital to account for half of U.S. ad sales this year for first time

September 20, 2018, by Lindsay Stein

U.S. ad revenue has also hit an all-time high, according to Magna's new forecast....

Omnicom scoops up another shop in IT consulting space

August 15, 2018, by Lindsay Stein

Deal comes shortly after the group bought management and technology consulting services company Cred...

Publicis is the top media agency group for 2017, report states

May 14, 2018, by Lindsay Stein

OMD ranked as the No. 1 media agency in terms of buying billings and market shares....

How Fidget Spinners became the hottest promotional product since beer cozies

May 10, 2017, by Ilyse Liffreing

Brands from Microsoft to Goldman Sachs are getting in on the latest toy craze....