Mastercard to acquire Dynamic Yield from McDonald's
Mastercard will integrate the personalization platform’s services globally to help its business cust...
American Express encourages people to order more takeout
The spot promotes the credit card brand’s #TakeOutTuesday initiative, which asks people to order fro...
Why the Robinhood-GameStop Saga is an important lesson for disruptor brands
It remains to be seen whether or not customers will judge Robinhood by what it says it wants to do, ...
Geico and ATTN launch third season of digital series “How It’s Done”
The new season stars Catfish’s Nev Schulman....
Synchrony Bank drops a mixtape to promote financial empowerment
The bank teamed up with Giant Spoon and Issa Rae’s music platform, Raedio, for the 'The Bankroll EP....
JPMorgan Chase consolidates $400 million global media account with WPP and Dentsu
Campaign US broke the news of the review, which kicked off in late September....
Visa promotes Asia CMO Frederique Covington Corbett to global role
She will become SVP of global brand strategy and planning, reporting to Visa’s global CMO, Lynne Big...
Visa picks Wieden + Kennedy for creative, Publicis Groupe for production
The announcement caps off a $200 million creative review kicked off in July....
Mastercard NA marketing EVP Cheryl Guerin on the enduring relevance of Priceless
The 23-year-old brand platform has evolved over time, especially during the pandemic....
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Citi’s new campaign celebrates transgender and nonbinary community
The bank released the campaign shortly after signing on to Mastercard’s “True Name” initiative....
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