PepsiCo under fire as Trump backtracks on criticism of far-right
Chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassoc...
Airlines see biggest slump in customer experience ratings
The airline, broadband and the insurance sectors experienced the steepest decline in customer servic...
McDonald's CEO: 'We're behaving like a leadership brand'
The restaurant chain has only "scratched the surface" of the potential for delivery, Steve Easterbro...
SodaStream CEO: Plastic bottles will be the cigarettes of our generation
Daniel Birnbaum explains why Coca-Cola's recycling efforts mean little and how he aims to get his br...
McDonald's Alistair Macrow: Pulling bereavement ad was 'the only decision to make'
McDonald's had no choice but to withdraw its now infamous "dead dad ad" after it provoked fierce cri...
Why Heineken is embracing a 'naive' view of the world
In an increasingly nationalist world, the brand wants to be on the side of the "open-minded generati...
Red Bull's own goal is a cautionary tale for brands
A German backlash against the commercialization of football is a warning sign for brands....
Pepsi Max launches 2nd year of Champions League sponsorship
Pepsi Max has signed up Manchester City stars Sergio Agüero and Vincent Kompany, and Arsenal's Alexi...
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