TUMS rolls out a Bingo sweepstakes on Twitter for the Super Bowl
The digital activation is an effort by the brand to reach younger audiences during the big game....
Unilever inclusivity plan to tackle living wage, diverse suppliers, ad stereotypes
CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger b...
How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerate...
Jack Daniel's 'Makes It Count' in first global ad campaign
Ordinary people making bold moves are featured in the campaign by Energy BBDO, which will appear in ...
The cult of the brand
Faced with public outcry about their logos and imagery, brands often drag their feet to a degree tha...
Bagel Bites back on TV to settle some long-standing scores
Campaign by agency Johannes Leonardo puts a dash of sarcasm and spice into the brand’s more earnest ...
Got Milk? returns to advertising with spots by PR firm Weber Shandwick
National milk board uses found footage and influencers for spots that will air on broadcast and digi...
Sam Adams' 'Cousin from Boston' quizzes Red Sox legend about new MLB rules
The new ad was shot by GS&P cofounder Jeff Goodby and will air in New England....
Scotts Miracle-Gro rethinks pre-COVID campaign to go beyond the growth story
Alongside agency VaynerMedia, the garden line goes for reconnecting with nature and the togetherness...
Coca-Cola is 'exiting some zombie brands'
CEO James Quincey laid out the company's plan for increased marketing effectiveness and efficiency a...
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