Mark Kleinman on marketing and the City: Wider horizons
The Prudential is just one UK company moving its focus to emerging markets in search of growth....
Mark Kleinman on marketing and the City: RBS brands can take a lead
The bank's break-up could blaze a trail for senior marketers looking to join the top ranks of blue-c...
Mark Kleinman on marketing and the City: RBS must maintain a fine balance
Stephen Hester, the chief executive of Royal Bank of Scotland (RBS), could not contain his irritatio...
Mark Kleinman on marketing and the City: Selling a vision of growth
A bold, marketing-led approach would help companies catch the eye of investors as the economy rallie...
Mark Kleinman on marketing and the City: Enfatico
To marketers of multinational brands who wondered whether personal computing giant Dell had devised...
Mark Kleinman on Marketing and the City: Brand-building still counts
Premier Foods' Robert Schofield is setting a fine example to fellow brand-owners under pressure...
Mark Kleinman on Marketing and the City: Fight to avoid the cut
The sprinkling of top marketers at the World Economic Forum must put the case for sustaining spend...
Barclays agrees £57m Premier League tie-up
British sport's biggest property will get a new name - and almost 20% more cash - next year when the...
Abbey National in £30m rebranding
Abbey National is relaunching this week under the name Abbey, backed by a £30m campaign and a p...
The One Account awards £9m ad business to CHI
The One Account, the Royal Bank of Scotland-owned online bank and mortgage provider, which relaunche...