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SMA: aiming at new parents

SMA Nutrition targets new parents with CRM strategy

LONDON - SMA Nutrition, the baby milk producer, is to provide help and advice to expectant and new m...

YMCA: testing DRTV advertising

YMCA tests DRTV through WWAV for homeless drive

LONDON – The YMCA is testing a direct response TV campaign through WWAV Rapp Collins to promote the ...

Depaul Trust: Grand Prix winner

Publicis Dialog scoops Grand Prix at DMA Awards

LONDON – Publicis Dialog scooped the Grand Prix at this week's DMA Awards, in association with the R...

Mobile shopping

Aerodeon and Bluegrid develop mobile loyalty offering

LONDON – Retailers will be able to offer money off coupons and reward vouchers to shoppers on their ...

Oxfam launches personalised emails to members

LONDON – Oxfam is launching a personalised email newsletter for supporters to help them feel more in...

Bernardo's: shock ads

Barnardo's defends hard-hitting campaign in Sunday ads

LONDON - Children's charity Barnardo's ran full-page ads in the Sunday press justifying the severity...

Cancer Research: WWAV expands DM to legacy work

WWAV tightens hold on Cancer Research account

LONDON - Cancer Research has appointed WWAV Rapp Collins, its direct marketing agency, to handle a n...

NHS: driver insert campaign

NHS insert asks drivers to consider organ donation

LONDON - The powerful image of flowers on railings at the side of a road where someone has lost thei...

Marsh: 'keen to expand into charity work'

WWAV Media lures back Marsh for group head role

LONDON – WWAV Rapp Collins Media has hired Alex Marsh from direct media specialist Mansfield Lang as...

James Murdoch: TUC coming out against

TUC wades into battle to stop James Murdoch at BSkyB

LONDON - The Trades Union Congress has thrown its weight behind those opposing Rupert Murdoch's plan...

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