Power 100 Next Generation: Ben Jenkins, marketing manager, RSA
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the ...
Power 100 Next Generation: Alistair Adams, marketing manager, Lloyds TSB
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the ...
Power 100 Next Generation: Sandeep Grewal, brand manager, Nationwide
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the ...
Brand of the Year 2010
Department store John Lewis has won The Marketing Society's Brand of the Year....
The pitfalls of adopting a new brand name
LONDON - The 200-year-old British financial brand Norwich Union has little time left. It is soon to ...
Live issue: Premium and incentive suppliers - Buyers cash in as suppliers consolidate
Fierce competition in the premiums sector is leaving suppliers in a state of flux, but clients are p...
Profile: Sensible money - Jim Hytner Group brand and UK banking marketing director, Barclays
Outgoing marketing and commercial director at ITV, Jim Hytner, usually loves to court controversy. H...
CASE STUDY: SAINSBURY'S BANK - The bank is shifting its promotions up a gear and has the big four in its sights, Suzy Bashford discovers
Jonathan Hewett describes Sainsbury's Bank, where he is retail director, as "a very demanding t...
IN-STORE MARKETING: Abbey tests shop floor tactic to sell insurance
The bank wants to adopt retail's "small and exciting image. Will its off-the-shelf strategy pay...
ANALYSIS: Man from the Pru gambles on SP - Financial services
How Prudential plans to shake up its sector with a high-risk promotions strategy....