Five lessons from Marketing's Next Generation of leaders
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending...
Morrisons to abandon celebrities in its ads: what can it be thinking of?
Celebrity marketing: expensive to mount but a tried and tested way to gain consumer awareness and en...
Five take outs from the CIM marketer salary survey 2012
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot...
Back to work with a bump: five marketing take-outs from summer 2012
New Year or end of summer: saying adieu to the holidays and hello to a full email inbox and new dead...
The 'Olympics of advertising': How the brands at Cannes competed for our attention
Winning awards wasn't the only game in town at the Cannes Lions Festival last week, as brands took t...
Chevrolet: 'We'll build a car park for Manchester United fans'
Manchester United's new car sponsor, Chevrolet, is to build a car park at Old Trafford for fans of t...
General Motors CMO Joel Ewanick: 'It's all good with Facebook'
General Motors, the world’s fourth-biggest ad spender, has told Marketing that its relationship with...
Editor's comment: Olympics sponsor brands must take some blame for bad press
Another day and another national newspaper has a pop at 'corporates' for commercialising the Olympic...
Editor's comment: The key to being in our Power 100: to innovate and inspire
Recession or no recession, the industry's most powerful marketers never sit still. But what are the ...
Engine Group does 'pop art' cover for this week's Marketing
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a ...